B2C – Old Settlers Days

Bigger, better than ever, with a record 2024 attendance

This beloved 4-day Midwest music festival takes over the heart of downtown Rockton, IL, delivering an unforgettable lineup of live music, delicious food, and family fun. But even a great event like OSD can’t sell itself. We do all the promotional, PR, and media heavy lifting. And with budget stretched thin, our ability to leverage our exceptional media relations and buying clout is music to OSD’s ears. Here’s how:

• A comprehensive, highly targeted media strategy spanning Country Radio, OTT/Streaming, YouTube, Digital Display ads, Spotify, Video Pre-Roll with traditional TV sprinkled in.
• Each night features media concert presenters collaborating with top radio stations to create a buzz!
• Live news coverage and remote broadcasts from every network TV station in the market kick off the festival.
• Ongoing contests and promotions.
• Live and recorded appearances by artists and festival chairs.
• … And $21,000 in FREE radio and TV spots.