B2C – Mt. Morris 2024 Tourism Campaign

9% more tourism visitors, YoY

Mt. Morris, IL, is a village with a rich history that generations have called home for its standard of living, small town values, and strong sense of community. Who would have guessed that Mt. Morris is also a great destination for summer festivals, concerts, and fine arts?

Our campaign strategy:

• Facilitate a complete rebrand and positioning
• Design and manage a compelling new website
• Plan and manage organic social media
• Plan and execute a tourism campaign across Northern Illinois, reaching our target audiences (a demographic virtually identical to RFD’s) throughout

Mt. Morris’ draw area via multiple touchpoints, including:

• Digital display ads: 683 CTRs
• Streaming video: 235,000 impressions
• Social Media (paid and organic Facebook & Instagram): 3,625 CTRs from paid Social; 9,000 visitors to the new website via organic Social.
• Broadcast TV and radio: 80 radio spots/month; 40 rotators broadcast TV/month.
• Media Relations: Live radio remotes; broadcast network news stories.

End result? Thousands of new visitors discover Mt. Morris, summer 2024; tourism numbers go up 9% year over year; 2025—more of the same!