B2C – Chicago Rockford International Airport

‘Get Away the Easy Way’ – for double-digit passenger growth

We started from Ground Zero. A few short months later, and with a modest investment in eye-catching creative, our 2024 campaign for Allegiant Air and its new destinations had taken flight. While we can’t take credit for all the new passengers—Nashville and LA had a major impact—suffice to say that we reached many thousands of prospective leisure travelers in a 50-mile radius who hadn’t considered all the merits of taking their next vacation by flying out of RFD.

Campaign highlights:

• Now for something a little different: a fun, contemporary, animated TV spot caught a lot of attention, judging from the analytics: streaming video delivered over 500,000 impressions, with a 98% video completion rate (they watched the whole thing), and 364 CTRs. Adults targeted had a high interest in and propensity for leisure travel.
• Outdoor, tied in the theme, reminded thousands of the destinations. Brand and theme consistency, delivered in a memorable, eye-catching fashion.
• POP signage and rack cards, to catch their eye in the terminal.