B2B – Gleason Corporation

Taking Gleason to World No. 1

We can’t take all the credit—Gleason’s been a household name and global leading producer of the machines and cutting tools that make the gears that move everything from tractors to tanks, aircraft to EVs—but for 25+ years we’ve been with them every step of the way, helping influence key decision makers in every major industry on 5 continents. We know our way around the factory floor, turn the technical into compelling tales of success, and help manage the brand for greater global consistency and power.

Of particular note:

• Researched, wrote, and placed 12+ feature-length articles, including two cover stories, in 2024 alone.
• Designed, wrote, and produced Gleason’s Solutions Magazine, reaching thousands of readers online and in print (for direct sales and tradeshow distribution).
• Re-invented the Gleason brand, establishing new, more consistent design guidelines for use globally in everything from literature to tradeshow graphics and ads to website.
  Developed and placed a new space ad campaign in key trade publications globally.