B2C & B2B – United Way of Rock River Valley

The award-winning ‘Move the Middle’ campaign moves the needle.

Sometimes it’s not about market share and profits.

United Way of Rock River Valley believes in the power of collective impact to create positive change in the community. They work alongside residents, businesses, and organizations to help our youth stay on track, improve literacy rates, and provide residents with access to resources for their most critical needs. Ground zero for these efforts is Middle School, and those three make-or-break years make all the difference.

The recent ‘Move the Middle’ Campaign has had a significant impact. Our role:

• Develop campaign brand and theme
• Design and develop a campaign microsite
• Maximize media reach and frequency with strategic placement of outdoor, TV, digital, and PSAs
• Produce a video series to deliver success stories and show UW at work in the community
• Author and produce compelling fundraising letters
• Author and place articles and news to draw attention to UW initiatives

Next up? Our forthcoming literacy campaign. Stay tuned…