Expert Content Creation for Your Brand's Journey
Magazine
Helping Gleason get in gear
Sometimes a magazine doesn’t exist that tells the whole story, so Gleason publishes its own. 45° North helps write and produce solutions for distribution at all the world’s gear industry tradeshows.
Case Studies
Great Energy at Schneider Electric
$30 billion Schneider Electric leads the world in applying new solutions to save energy, reduce cost, and maximize ROI. Publicizing their success is the best kind of challenge. Schneider Electric puts its trust in 45° North Communications to develop, write, and publish a series of case studies that document the successes Schneider Electric Field Devices are having on behalf of building owners in government, healthcare, and other market segments.
Advertising
Gleason Ads Mesh with More Customers
Gleason gets it. With time and attention spans shorter than ever, print advertising of even the most technical product has to get right to the point. An inviting new Gleason ad campaign promises not to waste the reader’s time, with simple, bold visuals, compelling messaging, and a strong call-to-action that takes customers right to a microsite to close the deal. When it comes to creating effective advertising, 45° North never stops asking, “What’s in it for the customer?”
Heat Treat is Hot at Ipsen
Heat treat is hot! Additive Manufacturing is growing in leaps and bounds. 45° North makes the appeal clean and simple.
Who Says Tradeshows Have to Be Boring?
…Since this fun series was sure to get our readers’ attention, particularly in comparison to the ‘same old same old’ approach that too many tradeshows take.
PR/Articles
Digging deeper, and going where most writers fear to tread
There’s a reason most ad agencies aren’t interested in PR—it’s hard work! 45° North Communicatons goes where most fear to tread: the shop floor, foundry, lab, and in the field, gathering facts, interviewing the experts, and authoring articles for the industry’s most influential publications.
Direct Mail
Winning the hearts and minds of our audiences
Fundraising and raising awareness go hand in hand. Our direct mail campaigns for United Way shine a bright light on community problems like poverty. Real-world stories tell a heartfelt tale of those benefiting most from United Way’s critically important mission. Who wouldn’t reach for their checkbook?
Outdoor
We know how to turn heads and drive traffic
The simplest messaging is often the best—and most challenging to execute. Outdoor is ‘old school’ but still casts a wide net. We know how to grab a driver's attention when just seconds count. These award-winning campaigns helped direct traffic in the right direction for our clients.
Video
Lights, cameras, action!
Seeing is believing…we’re expert at story telling using this powerful, versatile medium. We help United Way deliver a compelling message to the community: literacy starts young, and changes everything in the lives of our most precious resource: future generations.
Websites
They said it couldn’t be done…
Create a next-generation website for Fisher Barton that finally tells the story behind this diverse group of companies. 45° North and Ignition Studio team to make it happen. Website mastered!
White Papers
Connecting customers with IoT
This isn’t your parents’ refrigerator. Today, a lot more is expected of commercial refrigeration systems than, ‘just keep it cool.’ RegalRexnord harnesses the power of IoT (the Internet of Things) and connectivity to give operators of its commercial refrigeration systems the powerful new tools and data-driven insight they need. Leave it to us to explain it in a concise, clean, and compelling fashion.
Catalogs
Danfoss Presses Refresh
Danfoss Drives’ business in North America has been growing in leaps and bounds. Keeping up with growth and maintaining brand consistency in its marketing materials is the challenge. Incorporating new global branding standards into new and existing Danfoss Drives literature is ‘page one, paragraph one’ of the 45° North branding handbook.